Stronger employer brand

The employer value proposition adopted by the Company is Russian Railways: Empowering Action‑Minded Professionals. Russian Railways ensures the consistency of its communications as an employer by conveying its key employer brand advantages.

Russian Railways’ advantages as an employer

Scale:

• territory;
• tasks;
• contribution to the country’s development.

Care

• people;
• environment;
• well‑being (health, family, home, leisure, sports).

Technological edge:

• products and services;
• processes;
• communications.

Opportunities:

• self‑fulfilment;
• development and career growth;
• participation in changes.

In 2024, Russian Railways undertook the following initiatives to promote its employer brand among schoolchildren and students:

• Conversations about Important Things extracurricular lessons on railway transport topics in schools and vocational colleges throughout Russia, with a total coverage of 20 million people;
• the fourth season of the Student Ambassadors project, with the fifth season launched featuring an updated concept and programme;
• the All-Russian Student Construction Project BAM 2.0 communication campaign with student squads engaged and a total coverage of 400,000 people.

In 2024, Russian Railways undertook the following initiatives to promote its employer brand among students:

• updating our page on key job search websites;
• social media campaign titled Colleagues Around You to inform the target audience about the diversity of railway professions and Company corporate culture. Videos created for the campaign were viewed by 2.5 million people;
• advertising campaigns about the advantages of employment with Russian Railways.

Russian Railways experts participated in events such as the World Youth Festival, All‑Russian Employment Fair, Youth Day as part of the St Petersburg International Economic Forum, Career Day by the Russian Society “Knowledge” at the International Russia Expo, and others.

In the reporting year, Russian Railways also continued promoting its Career Portal (team.rzd.ru) as the key platform for job applicants, university and school students. Approximately 250,000 unique users visit the platform monthly. The number of people employed through the Career Portal increased by more than 50% compared to 2023.

In 2024, Russian Railways received 17 prestigious professional community awards and maintained high positions in Russian employer ratings.

For the eighth year, we lead among logistics companies in the Changellenge rating of the best employers, according to career preferences of students from across Russia.